By Michelle Wilson-Stimson
In today’s market, where competition is as fierce as one of our winters, your brand image isn’t just the cherry on top—it’s the whole trifle! It’s more than just a great logo; it’s the aura that clients feel when they think of your business.
Now this is an area I am pretty good at. Having been a professional photographer for the last 18 years and photographed all sorts, from teeny tiny babies and stunning weddings both in the UK and overseas to a Vets Surgery and corporate brand shoots, I have a good understanding of the dos and don’ts of branding.
So, let’s pop the kettle on for a nice rooibos tea, (because I am a health freak and my body is a temple… ) and delve into the world of photography, impeccable branding, and that fresh vibe that’ll have clients queuing up like it’s a Boxing Day sale.
Branding 101: It Isn’t Just a Pretty Picture
Branding is more than just a swanky logo; it’s about narrating your tale, evoking feelings, and building that trust. Here’s the scoop:
Consistency is Key: From your logo to your website, keep it consistent. It helps clients spot and trust your brand from a mile away. A consistent message through branding raises your profile and implants that little logo in the eyes of your potential clients.
Narrate Your Saga: Use your brand to share your journey, your ethos, and your raison d’être. A compelling tale can turn window-shoppers into loyal patrons. Be real, be fresh and don’t try to be something you are not.
Be Genuine: Authenticity is the name of the game. Stick to your brand’s essence. Clients have a soft spot for businesses that wear their heart on their sleeve.
Picture Perfect: The Might of Quality Snaps
Great photos are the crown jewels of branding. They narrate, evoke, and captivate. Here’s the lowdown:
Dress to Impress: Crisp, clear photos exude professionalism. Clients are more inclined to trust a business that doesn’t skimp on the details.
Evoke the Feels: A picture is worth a thousand words, and the right ones can forge a bond stronger than a handshake. Stay On-Brand: Photos that echo your brand’s ethos reinforce your identity, making you memorable.
Position: Your physical positioning in branding photography tells an immediate tale. Are you slumped over a desk with a smirk on your face or are you sat in a confident way. See our free “Tips on posing for business photography” sheet attached.
Stay Spruced Up: Keeping Up with the Joneses
In the ever-evolving world of financial advice, staying relevant is crucial.. Here’s the drill:
Refresh and Revamp: Keep your digital presence updated. Show you’re not just part of the crowd, but leading the parade.
Stay Informed: Keep a keen eye on industry fads and sprinkle them into your branding. A contemporary touch shows you’re in sync with client aspirations.
Client-First Approach: Make your clients the main act. Shape your visuals and narrative to resonate with their aspirations and dreams. Use imagery that looks like your clients, or better still – use your clients – involve them into a shoot day – feed the good food and keep them refreshed with posh teas! Did someone say afternoon tea? If there is a cucumber sandwich and scone involved, I know, as a client, I would be there. (Once you have got over the food intolerance list, I would send in advance of course)
Unveiling Our Shiny Design Brochure
Drum roll, please – introducing our new flip-book design brochure! A delightful blend of tactile pleasure and digital dazzle. Dive in to discover:
Photography – First Impressions Last: Imagine a client stumbling upon your brand. The visuals will be their first handshake. With good photography, your initial image appears confident and knowledgeable.
Branding – Let’s Jazz It Up: Why go solo when you can jam with our creative ensemble at eParaplan Connect? We’re a quirky lot, and we’re all ears (and creativity) for you! Plus, when things get too much for us or the job requires a bigger boat, we call upon our marketing guru friends at Yardstick for deeper expertise.
Let’s do this!!!
We’re poised to help you craft an image that’s as magnetic as a good detective series.
So, if you’re all set to leave an indelible mark, stand head and shoulders above the rest, and elevate your brand, you’re in the right place. Our team is ready to collaborate.
Dive into our Design Brochure and see how we can help you showcase the very best business image possible and don’t forget to check out our posing guide download.